INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE & ENTREPRENEURSHIP (IJMSE) (VOL 7 N0. 5)
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SERVICE PRICING AND MARKETING PERFORMANCE OF NOVOTEL IN PORT HARCOURT
HELEN Y. OLLOR1 AND JUMBO CONFIDENCE 2
- Senior Lecturer, Hospitality Management and Tourism, University of Port Harcourt, Rivers State
This study sets out to examine the influence of Service Pricing and Marketing Performance in Novotel Hotel, Port Harcourt. Six Hypotheses were formulated, all in Null form. These Hypotheses were tested at 5% level of significance. The Quasi-Experimental Research Design was adopted. Questionnaire was distributed to the respondents. The returned copies of the Questionnaire were analyzed statistically using Simple Percentage, and Frequency Tables. The data analysis technique used was Spearman’s Rank Correlation Co-efficient. The six Hypotheses were all tested using the SPSS, (Statistical Package for Social Sciences). The findings revealed that there is a relationship between Service pricing and the measures of Marketing Performance. Based on the findings, the researchers recommended that whenever Hotels launch New Service, they should adopt Price skimming which involves charging a relatively high price for a short time. Finally similar study could also be conducted in other sectors of the economy such as the Recreational Parks.
Keywords: Service, Pricing, Marketing Performance, Service pricing, Marketing
GRANGER CAUSALITY APPROACH TO MONEY SUPPLY GROWTH AND INFLATON IN NIGERIA
- ABDULLAHI Y. ZAKARI 1 MUSTAPHA M. KIME 2
1Department of Economics, Federal University Gusau, Zamfara State. Nigeria 2Department of Economics, Umar Ibn Ibrahim El-Kanami College of Education Science and Technology Bama, Borno State, Nigeria
The study examined the causal relationship between money supply growth and inflation in Nigeria using time series data for the period of thirty-three (32) years. In analyzing the data both ordinary least square (OLS) regression method and granger causality test were employed. Variables for this study are (inflation, money supply growth MS1& MS2, interest rate, exchange rate and fiscal deficit). The OLS result indicates narrow money supply growth MS1, interest rate and fiscal deficit are positively related to inflation. While broad money supply MS2 and exchange were negatively related to inflation. However granger causality result revealed that there is a unidirectional causality running from money supply growth to inflation in Nigeria which is in tandem with classical quantity theory assertion. Finally, the study recommends a long term stabilization of monetary policy instrument especially the open market operation (OMO) and the need for government to reduce its deficit financing.
Keywords: Inflation, Money Supply Growth and Granger Causality
EFFECT OF ADVERTISING ON CONSUMERS IN MAIDUGURI METROPOLITAN COUNCIL OF BORNO STATE, NIGERIA
Department of Marketing, Ramat Polytechnic, Maiduguri
Advertising is any paid non-personal presentation of products, services, ideas, persons and places through media by identified sponsors. Its role in bringing product or service information to target markets is well known and undisputed. What is not certain here however is its ability to communicate product/service information truthfully so that consumers can make informed choices of what they really want through what is being advertised. This paper sought to find out consumers’ opinions as to whether Nigerian advertising is deceptive or not. It also asks consumers the course of action that they would take should they be dissatisfied with consuming advertised products. The paper found that Nigerian advertising is deceptive. It recommended among others that marketers and their advertising agencies should sit together to take a harder look at their advertising messages to reflect what their product/service offer in truth. Regulating agencies were called upon to intensify their control/oversight function to check sub-standard and deceptive advertising.
Keywords: Effect, Advertising, Consumers, Deceptive
ASSESSMENT OF SOCIOECONOMIC CHALLENGES OF STATE OWNED TERTIARY INSTITUTIONS: A SOCIOLOGICAL SURVEY OF THE NEW DEMOCRATIC REGIME IN BORNO STATE, NIGERIA.
ZANNAH KALOMA ALI, 1 MUSTAPHA M. KIME 2 MADU YERIMA ABGYAL3 JUDE OKO-OBOH4
1Department of Sociology, Umar Ibn Ibrahim El-Kenami College of Education Science and Technology Bama, Borno State, Nigeria 2Department of Economics, Umar Ibn Ibrahim El-Kenami College of Education Science and Technology Bama, Borno State, Nigeria 3Department of Geography, Umar Ibn Ibrahim El-Kenami College of Education Science and Technology Bama, Borno State, Nigeria 4Department of Accounting, Umar Ibn Ibrahim El-Kenami College of Education Science and Technology Bama, Borno State, Nigeria
The thrust of this study examines both the economic and the political challenges being faced by the higher education in contemporary Borno state, Nigeria. The research highlighted issues like funding of teaching and learning, research and documentations and identifying those growing problems of political interference and their implications to the stakeholders particularly the students, teachers and the entire parents/citizenry. In this light, the study appraises areas such as funding, administration and autonomy among others. In conclusion, the study proffered some proactive and pragmatic approach involving all the stakeholders as the solution to the crisis in the entire education sub sector. At this juncture, all the three tiers of the governments are strongly advised to declare state of emergency in Borno state and the north east sub region so as to arrest this predicament.
Keywords: Challenges, State, Owned, Tertiary, Institutions
THEORETICAL REVIEW OF THE EFFECTS OF RISK MANAGEMENT ON THE PERFORMANCE OF SELECTED ORGANIZATIONS IN BORNO STATE, NIGERIA
Department of Business Administration and Management, Ramat Polytechnic, Maiduguri, Borno State, Nigeria.
The study reviews the Effects of Risk Management on the Performance of Selected Organizations in Borno State, Nigeria. Primary data utilized for the research was obtained from personal interview and questionnaires served to the respondents. The population covered for this study include all the entire management staff of the selected business organizations under study. The study has 50 respondents selected as the sample size for this study, using Simple Random Sampling technique. Questionnaire was used as the data collection instrument. The primary data collected from the questionnaire and interviews were analysed and interpreted using Contingency Table otherwise known as Simple Percentage Table, while Documentation Analysis was employed in the presentation of secondary data. The study discovers, among other things, that their organizations to a large extent comply with risk assessment in their activities and that there is evidence of a large extent compliance with risk assessment in the activities of the selected businesses. The study also discovered that company’s compliance with risk assessment in their activities, to a large extent influences better organizational performance through improved safety practices, enhanced productivity and increased profitability. The study recommends that organizations should have a systematic process for risk management. Steps suggested in the study of (Boehm, 1991) could be beneficial in this regard and that organizations have to expand their internal communication, Secondly, the demands of external stakeholders will likely to be increasing (Ryan et al., 2005). Organizations should also establish a proper communication strategy to support effective communication and consultation.
Keywords: Risk Management, Organizational Performance, Risk Management Process
THE POSITION OF THE SECRETARY IN A REGISTERED COMPANY IN NIGERIA: A CRITICAL DISCUSES
PEACE JOHN SHEKARA
Department of Estate Management, Federal Polytechnic Bauchi, Bauchi State, Nigeria.
The company secretary is one of the very important persons of a registered, company who is involved in the daily implementation of management decisions with other officers of the company that form part of the managerial team under the oversight of the managing director. Despite the fact that the company secretary does not take part in management decisions, but the law made it mandatory that every registered company in Nigeria must have a secretary. Therefore the position, of the secretary, his functions, mode of appointment and removal will be discussed in this paper to determine his importance and powers in the company. The research found out that the company secretary is more than an ordinary servant of the company but have attened a position equal with the Directors that made him one of the management staff.
Keywords: Secretary, Registered, Company, Nigeria, Critical.
APPLICATION OF KNOWLEDGE MANAGEMENT PRINCIPLE FOR ACHIEVING SUSTAINABLE DEVELOPMENT GOALS IN NIGERIAN CONSTRUCTION INDUSTRY
OLALEYE YETUNDE OLANIKE1 & MADAKI KINGSLEY REBECCA2
Department of Quantity Surveying, College of Environmental Studies, Kaduna Polytechnic, Kaduna State, Nigeria.
A crucial moment for the global development agenda was marked by the adoption of the Sustainable Development Goals (SDGs) by the United Nation (UN) in 2015. The construction industry is a very important part of the built environment and could be termed as a knowledge-based industry, however, In Nigeria only very few organizations systematically identity and transfer valuable knowledge from one project to another project as well as from project to the organizational information base, this is important if the SDGs are to be achieved. Hence, this paper aims to assess the application of Knowledge Management for achieving Sustainable Development Goals in the Nigerian Construction Industry. This will be achieved by investigating the level of awareness of the SDGs (by the construction practitioners), level of awareness of Knowledge management in the Nigerian Construction industry, identifying the application of Knowledge Management in the Nigerian Construction Industry and by evaluating the barriers/hindrances to the application of Knowledge management in the Nigerian Construction Industry. The research found that the level of involvement in sustainable development is low and it shows that professionals in Nigeria Construction industry are not fully involved in the design or construction or sustainable projects. Also, there is an increase in the level of awareness of Knowledge management. Lastly the study recommends that The Professional bodies in the Nigerian Construction Industry should assist in sensitizing their members in the adoption and application of this principle with a view to increase value to clients and achieving sustainable development goals.
Keywords: Built Environment, Construction Industry, Knowledge Management, Sustainable Development Goals
ASSESSMENT OF PUBLIC POLICY FORMULATION AND IMPLEMENTATION IN NIGERIAN LOCAL GOVERNMENTS
AHMED HAMIDU MAIHA AND YAHAYA MOHAMMED INUWA
College of Administrative and Business Studies, Adamawa State Polytechnic, Yola
Public policy is the process of articulating, formulating and implementing government developmental policies or intention and programs for the benefits of citizens. It is an attempt by government to address a public issue by instituting laws, regulations, decisions or action pertinent to the problem at hand with a view to enhancing standard of living of the people. This paper therefore, focused on assessing the formulation and implementation of public policies in the local governments. It was found out that public policy formulation and implementation is done only at federal and state government levels. It is therefore a recommended that for hope to be given to the grassroots is to ensure that there is a discussion forum or a constitutional review to look into public policy formulation and implementation in the local government and that government becomes more sensitive and responsive in formulation and implementation of public policy decisions that will touch the lives of the local populace directly.
Keywords: Public Policy formulation, Policy implementation, Local government, Goal Orientation, Corruption.
CURRENT ISSUES IN FOREST ECONOMICS, TRADE AND POLICIES IN NIGERIA
KARACHI E. AKWARANDU1, USMAN U. ALKALI1, BABAGANA G. MOHAMMED2 AND ADETOUN S. AKWARANDU3
1Forestry Technology Department, Yobe State College of Agriculture, Gujba 2Agricultural Technology Department, Yobe State College of Agriculture, Gujba 3Toun Akwarandu & Co. Legal Practitioners, Ibadan, Oyo State.
This paper on forestry systems in Nigeria reviews the importance of forest products for national economic development; it underscores the need for sustainable development of the forests. For GDP maximization, emphasis has to be placed on value addition of forest based natural resources as against selling them out as mere raw materials. Ecosystem products should be valued and priced above technological products of mass production. There is need for the Nigerian government to fully take advantage of the global carbon market, and profit from the large quantity of carbon sequestrated in the nation’s tropical forests, there is need for a critical look into the menace of poverty especially among rural dwellers as this is a major hindrance to effective implementation of forest management policies. Also the need for participatory forestry in projects like forest reservation, protection and management is advocated, observing that social participatory forestry and traditional authority based managements have always fared better than exclusively government projects. Finally, there is the need to exhaustively explore and align with global forestry initiatives like FAO-EU’s Forest Law Enforcement Governance and Trade (FLEGT) programmes, and Voluntary Partnership Agreement (VPA) of the EU, which regulates trade and protect the interest of timber producing country like Nigeria in dealing with major buyers like the US, Japan and China.
Keywords: GDP, VPA, FLEGT, Carbon trading, Ecological product, Technological product
TQM AND PERFORMANCE OF SERVICE ORGANISATIONS: A REVIEW APPROACH
ABUBAKAR AHMED JADA
Department of Business Management Education, Adamawa State Polytechnic, Yola
The aim of this paper is to investigates the impact of Total Quality Management (TQM) on firms’ overall performance in service organisations. Systematic literature review was adopted as methodology for this paper. Variables used to capture Total Quality Management (TQM) are management commitment through leadership, Quality control, inspection, employee training, customer focus, benchmarking as the basis for enhancing product quality. Organizational performance is measured by Customer Satisfaction, Corporate Social responsibility, Cost Reduction, and Employee Satisfaction. Results of the empirical studies reviewed indicates that all the variables mentioned have significant impact on financial performance of both manufacturing and service organisations. It was therefore recommended that Top management in service organisations should continue their effort in considering total quality management as a priority for their company in the future and involving the company to TQM implementation at all levels. It is recommended that companies should continue its look into ways to increase its employee’s empowerment and participation. Continuous improvement is an important factor in TQM. Therefore, companies should give this more attention in regards to the value of its implementation.
Keywords: TQM, Performance, Service Organisations, customer satisfaction, employee satisfaction
IMPACT OF FINANCE ON SMES PERFORMANCE
Department of Business Education, Adamawa State Polytechnic, Yola
SMEs are considered as an engine of growth and development of countries; for their contributions to the manufacturing subsector, diversification of output and reduction of unemployment. However, many problems encounter SMEs and as a result, many firms perform dismally and fail to grow. Though there is a general consensus that there are many causes that propel SMEs performance, finance is the most prominent amongst them. Inaccessible sources of finance and shortage of adequate finance to SMEs is one of the greatest problem affecting SMEs in Nigeria. The objective of this article is to investigate the impact of finance on SMEs performance. The article was informed by the high rate of inadequate fund, difficulty in accessing fund and poor SMEs performance. Systematic literature was conducted to achieve its objectives. Extent literature was reviewed in relation to the topic. The study discovered that Funds were most significant factor that influence SMEs performance and that SMEs efficiency was hindered as result of inability to access funds from financial institutions as a result of stringent policies required by banks and other financial institutions, lack of adequate collateral and credit information, shortage of equity capital and that predominant SMEs are lacking in risk management strategies and insurance cover. The recommendation includes provision of soft loans to SMEs operators, government Guaranteeing of long-term loans to SMEs operators, establishment of SMEs funding agency, efficient and sufficient means of communicating available loan schemes to SMEs and Capacity building and sensitization programmes for all registered SMEs should be put in place by government to enlighten them on the benefits of good risk management and insurance of their businesses.
Keywords: SMEs, finance and performance.
EXCHANGE RATE VOLATILITY AND FOREIGN DIRECT INVESTMENT IN NIGERIA
ANGELINAH KURUBO OSU (Ph.D) & ODILA JANE OGECHI, OYINKEPREYE PETER EGBEJULE
Department of Economics, Ignatius Ajuru University of Education, Rumuolumeni, Port Harcourt
The importance of Foreign Direct Investment (FDI) cannot be overemphasized; it is a vital source of financing development. It augments on efficiency raises skills of local manpower, facilitates transfer of technology, generates employment and stimulates productivity resulting in broad welfare improvements. Grantingthat Foreign Direct Investment (FDI) could have a substantial influence on the growth of an economy, poverty reduction and the achievement of various dimensions of human development as enunciated in the Millennium Development Goals. The paper adopted the econometrics technique and subjected the data to stationary test. The result of the test shows that the variables are stationary at first difference, this informed the use of the Johansson cointegration technique and the variables were integrated of order one 1(1). The result of the parsimonious error correction shows that an inverse relationship exists between Foreign Direct Investment and Exchange Rate Volatility (ERV), while direct relationship exists between FDI and export and import. The study therefore, concludes that Exchange Rate Volatility affects the inflow of Foreign Direct Investment negatively. Thus, the paper recommends that government should control the fluctuation in exchange rate by adopting fixed exchange rate regime
Keywords: Exchange Rate Volatility, FDI, Human Development, Import and Export.
CUSTOMER RELATIONSHIP MANAGEMENT: PANACEA FOR CUSTOMER RETENTION IN NIGERIAN HOSPITALITY INDUSTRY
1ADAH, GEORGE, 2. OGAH, AROME VICTOR, 3. OMIKA AUGUSTINA NGOZI, & 4. MURTALA MOHAMMED ALAMAI
1Department of Leisure and Tourism Management, Federal Polytechnic, Idah, Kogi State. 2Department of Marketing, Federal Polytechnic Ado-Ekiti, Ekiti Stale, Nigeria 3 Hospitality Management & Technology Department, Federal Polytechnic, Idah, Kogi State. 4Leisure and Tourism Management Department, Federal Polytechnic, Bauchi, Bauchi State.
The study examined customer relationship management: panacea for customer retention in Nigerian hospitality industry. The study specifically examines the extent attitude of hotel staffs influence customer retention in hospitality industry in Ado-Ekiti, Nigeria and to ascertain the extent customers perception of service quality influence customers’ retention in hospitality industry in Ado-Ekiti. Nigeria. The study adopted survey research design. Primary data was used in the study. 20 – Items of structured questionnaire was used. Questions were measured in 4-point likert scale option of strongly agreed (SA), agreed (A), disagreed (D) and strongly disagreed (SD). The study was conducted in Ado-Ekiti, Ekiti State using five hotel in the area (Midas hotel, Pathfinder hotel, KSSD hotel, Best model hotel and De-Xandra hotel). The population of the study is 110 consists of staff and customers of selected hotels in the area. Simple random and convenience sampling technique was used to select sample of 60 for the study. Content validity was used to determine the validity of the instrument and test-retest reliability method was utilized to measure the consistency of the instrument. Pearson moment correlation was used to test hypothesis through SPSS version 17. Two hypotheses were formulated to test the significant relationship between the two variables. It revealed that attitude of hotel staffs and customers perception of service quality influence customer retention in hospitality industry in Ado-Ekiti,. The study recommended as follows: Favorable attitude and relationship should be imbibe by hotel staffs to guarantee continuous patronage by both existing and potential customers and Periodically, management should be evaluating customers as a measure of monitoring personnel to ensure continuous implementation of customer relationship.
Keywords: Customer, Relationship, Retention, Hospitality and Industry.